One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Brazil
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target Brazilian consumers.
- Built at Census Tract level using the latest Census data available for Brazil.
- Created from a wide variety of data variables, including:
- Child Age
- Adult Age
- Child to Adult Ratio
- Household Composition
- Household Size
- Household Relationships
- Shared Housing
- Housing Type
- Household Amenities
- Location Data
- Educational Attainment
- Household Earnings
- The latest modelling techniques were employed to characterise the population into 9 main groups subdivided into 34 neighbourhood categories.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Brazil Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples in Exclusive Urban Areas | 2.34% |
2 | Wealthy Mature Households In Urban Neighbourhoods | 10.26% |
3 | Comfortable Couples & Singles In Urban Communities | 9.21% |
4 | Comfortable Families in Urban Neighbourhoods | 14.83% |
5 | Comfortable Mature Households in Urban Areas | 5.01% |
6 | Less Affluent Households In Rural Areas | 18.02% |
7 | Poorer Households In Urban Neighbourhoods | 9.12% |
8 | Poorer Households In Urban Neighbourhoods | 16.91% |
9 | Poorer Rural Communities | 14.29% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Brazil can be used to:
1) Enhance & segment consumer databases2) Understand your customers & responders through profiling3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops4) Perform catchment area & site location analysis5) Screen mailing, telecanvassing or door-to-door lists6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance7) Perform advanced statistical analysis & modelling
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Brazil Analysis can work alongside CAMEO Brazil to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.