One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Canada
- A powerful and reliable consumer classification for profiling, segmenting, and targeting the Canadian consumer market.
- Built using the latest Canadian Census of the population, at dissemination block level and delivered by 6 digit postcode for appending to customer databases. CAMEO Canada enables marketers to evaluate socio-economic and demographic characteristics of local neighbourhood clusters.
- Developed at 6-Digit Postcode level using a wide variety of geodemographic variables, including:
- Child & Adult Age
- Household Composition
- Household Size & Income
- Population Density
- Level of Education
- Unemployment
- Employment Type & Sector
- House Price, Typre, Size & Age
- Tenure
- Mortgage or Rent Payments
- Ethnicity & Immigration
- Language Spoken
- Internal Population Movement
- Mode of Transport
- Geographical Area
- Advanced modelling techniques were used to segment the country into 10 community groups and 50 distinct neighbourhood types.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Canada Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Families | 9.06% |
2 | Affluent Couples & Singles In Urban Areas | 4.86% |
3 | Wealthy Family Households | 8.30% |
4 | Wealthy Homeowning Households | 17.83% |
5 | Comfortable Mature Households | 5.11% |
6 | Comortable Cosmopolitan Communities | 6.21% |
7 | Comfortable Mixed Age Neighbourhoods | 12.29% |
8 | Less Affluent Mature Neighbourhoods | 12.42% |
9 | Low Income Mixed Age Neighbourhoods | 16.53% |
10 | Mature & Retired Homeowners In Poorer Communities | 4.32% |
11 | Deprived Indigenous & Ethnically Mixed Households | 3.08 % |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Canada can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Canada Analysis can work alongside CAMEO Canada to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.
For contact details of your local agent please email cameo@eurodirect.com