EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

CAMEO Choices

Unique lifestyling system that segments UK households by their likelihood to behave in a certain way: in the products and services consumed and the leisure activities enjoyed.

• Built using EuroDirect's wide-ranging datasets which represent one of the UK's largest portfolios.
  
  
• Sytem assesses the tendency of each UK household to exhibit specific lifestyle traits and purchasing behaviours.
  
  
• Individual level variables are also available to understand the likelihood of individuals to display certain financial behaviour or to hold certain financial products.
  
  
• Scores the UK consumer base with predictions of their likely interests based on the known behaviour of households like them.
  
  
• Propensity scores are available for the following types of attributes:

• Households/individuals are scored for each attribute on a scale of 1 to 100, where:
  
  
  • 1 = has no interest in the activity listed
  • 100 = we know with certainty that they are interested
    
    
• CAMEO Choices can be used to:
  
  1) Enhance & segment consumer databases
  2) Understand your customers & responders through profiling
  3) Target direct mail, telecanvassing, door-to-door canvassing & leaflet drops
  4) Screen mailing, telecanvassing or door-to-door lists
  5) Perform advanced statistical analysis & modelling
  
  
• Modelled CAMEO Choices attributes can be used to 'top-up' real data selections.
  
  
• CAMEO Choices can be used in isolation or combined with the powerful age and affluence aspects of CAMEO Lifestyle to provide a unique tool that can be used to identify and target key consumer groups most likely to be receptive to particular offers.