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CAMEO Denmark

CAMEO Denmark

Danske Denmark


  • Offers an extremely discriminative geodemographic classification system ideal for profiling, segmenting and targeting the Danish consumer market.

  • Developed using the latest Danish census data built at 20hh level, an amalgamation of 100 metre grid squares.

  • Built from a wide variety of variables, including:
    • Child Presence
    • Adult Age
    • Education 
    • Household Income
    • Housing Type, Age and Size
    • Geographical Area
  • Advanced techniques in modelling were utilised in order to identify the 37 neighbourhood types organised into 10 main groups.

  • These clusters have been tested and proved to be:

    • Homogenous in their make-up
    • Present in enough numbers to be of practical use
    • Not biased towards specific geographic regions

CAMEO Denmark Group Code & Description

% Households

1
Affluent Families in Large Rural Homes
5.25%
2
Affluent Older Neighbourhoods in Large Detached Housing
15.20%
3
Wealthy Mixed Age Rural Neighbourhoods 
19.50%
4
Comfortable Mature Households in Mixed Areas
13.45%
5
Comfortable Mixed Neighbourhoods
5.89%
6
Modest Urban Neighbourhoods of Small Multi-Residences
9.75%
7
Mixed Age Households in Less Affluent Urban Areas
15.02%
8
Low Income Mature Residents in Mixed Neighbourhoods
7.37%

 9

Young and Older Families with Limited Means

 4.31%

 10

Young Pre-Family Households and Students in Deprived Urban Areas

 4.20%

  • A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.

  • CAMEO Denmark can be used to:

    1) Enhance & segment consumer databases
    2) Understand your customers & responders through profiling
    3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
    4) Perform catchment area & site location analysis
    5) Screen mailing, telecanvassing or door-to-door lists
    6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
    7) Perform advanced statistical analysis & modelling

  • CAMEO Online is our delivery tool for the global CAMEO classifications.  This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.

  • CAMEO Denmark Analysis can work alongside CAMEO Denmark to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.

For contact details of your local agent please email cameo@eurodirect.com

Click here to download a pdf of our quick reference table to help you understand CAMEO Denmark in more detail...>>