• The only classification developed solely from Credit Data - enables you to identify credit risk as the key factor that discriminates your file.
  
  
• Based on six years’ history of actual County Court Judgments and Bankruptcies using aggregated data from EuroDirect’s sister company Callcredit.
  
  
• Empowers marketers to target or screen prospects based on their likely credit risk.
  
  
• Assesses the risk carried by every postcode in the UK using two significant variables:
  
  
• The average number of CCJs per household found within a postcode
• The proportion of households in a postcode with bankruptcies
  
  
• CAMEO Financial provides 7 risk types, subdivided into 42 categories for greater discrimination and understanding of the social make-up of each group.

• A robust and reliable classification that allows you to assess credit risk quickly and easily.
  
  
• CAMEO Financial can be used to:
  
  

1) Enhance & segment consumer databases 
2) Understand your customers & responders through profiling 
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops 
4) Perform catchment area & site location analysis 
5) Screen mailing, telecanvassing or door-to-door lists 
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling

• Use to enhance targeting selections from geodemographic systems such as CAMEO UK, Income, Investor, Property, Unemployment or CAMEO Lifestyle or use alone.