One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Finland
- A powerful and discriminative geodemographic classification system for profiling, segmenting and targeting the Finnish consumer market.
- Built at 250 Metre Grid Area level using the latest Government Registers, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Developed from a wide variety of geodemographic variables, including:
- Adult & Child Age
- Household Income
- Building Density & Size
- Housing Type & Tenure
- Population Density
- Family Composition & Household Size
- Employment Status & Industry Sector
- Qualifications
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 30 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Finland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 11.1% |
2 | Wealthy Neighbourhoods Nearing Retirement | 10.4% |
3 | Wealthy Family Neighbourhoods | 6.6% |
4 | Comfortable Flat Dwelling Households | 10.7% |
5 | Comfortable Rural Communities | 13.6% |
6 | Less Affluent Mixed Households | 17.8% |
7 | Poorer Retired Neighbourhoods | 19.2% |
8 | Poorer Single Neighbourhoods | 9.7% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Finland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Finland Analysis can work alongside CAMEO Finland to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.