One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO France
- A unique geodemographic classification system for understanding and targeting the French consumer mass market.
- Developed using the latest French Census, CAMEO France has been built at llot level.
- Created from a wide variety of data variables, including:
- Child and Adult Age
- Family Composition
- Household Size
- Employment Status and Type
- Industry Sector
- Qualifications
- Car Ownership
- Housing Tenure and Type
- House Size and Amenities
- In-migration
- Modern modelling techniques were used to locate and define a manageable number of marketing clusters: 45 neighbourhood types organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO France Group Code & Description | % Households | |
|---|---|---|
1 | Young and Affluent Neighbourhoods | 4.89% |
2 | Wealthy Neighbourhoods Nearing Retirement | 3.47% |
3 | Well Off White Collar Neighbourhoods | 11.18% |
4 | Comfortable Mixed Neighbourhoods | 15.91% |
5 | Comfortable Homeowning Families | 12.56% |
6 | Less Affluent Retired Households | 5.62% |
7 | Less Affluent Rural Communities | 17.82% |
8 | Less Affluent Family Neighbourhoods | 19.13% |
9 | Poorer Homeowning Households | 9.42% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO France can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO France Analysis can work alongside CAMEO France to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.