One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Germany
Presents a highly discriminative geodemographic classification system for profiling, segmenting and targeting the German consumer market.
Built using the latest German geodemographics and lifestyle data at Micro-cell level using a wide range of data variables, including:
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- Modern modelling techniques were used to locate and define a manageable number of community clusters: 50 neighbourhood types organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Germany Group Code & Description | % Households | |
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1 | Wealthy Mature & Retired Communities | 5.79% |
2 | Executive Couples & Singles in Urban Areas | 5.08% |
3 | Comfortable Mature & Retired Neighbourhoods | 5.89% |
4 | Comfortable Couples & Singles In Urban Areas | 9.35% |
5 | Comfortable Family Neighbourhoods | 6.84% |
6 | Less Affluent Single Communities | 9.97% |
7 | Less Affluent Mixed Households | 16.05% |
8 | Poorer Singles, Couples & Students In Urban Communities | 7.79% |
9 | Poorer Mixed Households In Urban & Suburban Areas | 15.28% |
10 | Poorer Families In Rural Neighbourhoods | 17.82% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Germany can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.