One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Hong Kong
- A powerful and discriminative geodemographic classification system for profiling, segmenting and targeting the consumers of Hong Kong.
- Built at Street Block level using the latest Hong Kong Census, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Developed from a wide variety of geodemographic variables, including:
- Adult Age & Presence of Children
- Qualifications
- Occupation
- Household & Individual Income
- Housing Tenure
- Population Density and Urbanity
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 26 neighbourhood types organised into 7 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Hong Kong Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 6.36% |
2 | Affluent Family Neighbourhoods | 12.95% |
3 | Comfortable Family Neighbourhoods | 14.90% |
4 | Less Affluent Single Neighbourhoods | 12.76% |
5 | Less Affluent Families | 17.37% |
6 | Poorer Single Neighbourhoods | 20.96% |
7 | Poorer Family Areas | 14.71% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Hong Kong can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling