One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Hungary
- Presents a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Hungarian consumer market.
- Built using the latest Hungarian Census at Settlement level.
- Developed from a range of data variables, including:
- Adult & Child Age
- Family Composition
- Employment Status
- Employment Type
- Industry Sector
- Non-Hungarian Households
- Educational Attainment
- Level of Commuting
- Households in Building
- House Size
- Number of Rooms
- House Age
- Household Amenities
- Population Density
- Urbanisation
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 32 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Hungary Group Code & Description | % Households | |
|---|---|---|
1 | Professional Affluent Neighbourhoods | 12.43% |
2 | Wealthy Family Neighbourhoods | 15.16% |
3 | Wealthy Mixed Communities | 13.61% |
4 | Comfortable Family Neighbourhoods | 21.12% |
5 | Less Affluent Mixed Areas | 13.85% |
6 | Less Affluent Family Neighbourhoods | 10.43% |
7 | Poorer Neighbourhoods Nearing & Enjoying Retirement | 4.47% |
8 | Poorer Rural Communities | 8.94% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Hungary can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Hungary Analysis can work alongside CAMEO Hungary to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.