One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Income
A unique postcode classification for determining household income - a major factor in influencing a prospect’s purchasing power and behaviour.
- Data used provides a reliable reflection of today's income levels, spanning from less than £10k household income per annum to over £100k.
- Built using a number of important factors:
- National individual and household income
- Occupation and directorship data
- Gender and Regionality
- Levels of part-time works and unemployment
- Pension rates and student grants or loans
- Income from other sources such as savings, stocks and shares
- Calibrated against key market research reports such as the Expenditure and Food Survey and the New Earnings Survey.
- Groups UK postcodes into 8 income bands and 48 categories which segment each of the bands into its main socio-economic and demographic clusters.
Group Overview - CAMEO Income
| Groups | Description | Income | % UK Households |
|---|---|---|---|
1 | Many households with an income of over | £100K + | 0.71% |
2 | Many households with an income of between | £75 - £100K | 2.95% |
3 | Many households with an income of between | £50 - £75K | 12.72% |
4 | Many households with an income of between | £40 - £50K | 11.108% |
5 | Many households with an income of between | £30 - £40K | 17.53% |
6 | Many households with an income of between | £20 - £30K | 26.33% |
7 | Many households with an income of between | £10 - £20K | 25.32% |
8 | Many households with an income of less than | £10K | 3.01% |
- CAMEO Income can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - Use to enhance targeting selections from geodemographic systems such as CAMEO UK, Investor, Financial, Property, Unemployment or CAMEO Lifestyle or use alone.