One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Italy
- CAMEO Italy provides a unique system for segmenting, profiling and targeting the Italian consumer mass market, built at Street Segment level using data from the most recent Italian Census and Lifestyle data from Addressvitt,
- Developed using a wide range of relevant data variables, including:
- Adult age
- Child & Adult Age
- Household Composition & Size
- Employment Type & Economic Inactivity
- Economic & Social Status
- Qualifications, Illiteracy & Student Presence
- Housing Tenure & Age
- Number of Rooms & Amenities
- Ethnicity
- Telephone Usage
- Investment Behaviour
- Charity Donation & Preference
- Readership
- Responsiveness
- Hobbies
- Modern modelling procedures were used to create a practicable number of neighbourhood clusters, 51 neighbourhood types in total, sorted into 10 discriminate groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Italy Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Families In Exclusive Areas | 11.56% |
2 | Affluent & Educated Singles In Urban Neighbourhoods | 8.74% |
3 | Comfortable Family Neighbourhoods | 9.12% |
4 | Comfortable Single Neighbourhoods | 8.02% |
5 | Comfortable Mature Neighbourhoods | 10.82% |
6 | Less Affluent Households In Rural & Suburban Communities | 12.95% |
7 | Less Affluent Mature & Retired Neighbourhoods | 10.64% |
8 | Less Affluent Mixed Neighbourhoods | 14.08% |
| 9 | Poorer Retired Neighbourhoods | 6.44% |
10 | Poorer Mixed Households | 7.63% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Italy can be used to:1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Italy Analysis can work alongside CAMEO Italy to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.