One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Japan
- This exceptionally discriminative geodemographic classification system is ideal for profiling, segmenting and targeting the Japanese consumer market.
- Developed using the latest Japanese census data built at the 11-digit Cho-moku level.
- Built from a wide variety of data variables, including:
- Adult Age
- Child Age
- Household Composition
- Household Size
- Housing Type
- Tenure
- Student Presence
- Number of Storeys
- Geographical Area
- Population Density
- Occupation Type
- Employment Type
- Industry Sector
- Land Price
- Highly developed modelling techniques were utilised in order to identify the 55 neighbourhood types organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Japan Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Couples & Singles In Urban Areas | 7.92% |
2 | Wealthy Family Neighbourhoods | 12.20% |
3 | Comfortable Couples & Singles in Apartments | 4.41% |
4 | Comfortable Mixed Neighbourhoods | 15.29% |
5 | Less Affluent Mixed Neighbourhoods | 6.81% |
6 | Less Affluent Mature Communities | 5.48% |
7 | Less Affluent Rural Neighbourhoods | 14.41% |
8 | Low Income Older Households In Rural Areas | 9.75% |
9 | Low Income Young Families In Rural Areas | 9.42% |
10 | Mature Households In Poorer Rural Communities | 14.32% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Japan can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Japan Analysis can work alongside CAMEO Japan to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.
