One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO New Zealand
- Dynamic and powerful, CAMEO New Zealand classifies the New Zealand consumer market for highly discriminative profiling, segmenting and targeting.
- Built at Meshblock level using the latest Census of the population, it provides a unique tool for assessing the socio-economic and demographic characteristics of local communities.
- Built using a wide variety of geodemographic data, including:
- Adult Age
- Child Presence
- Household Income
- Dwelling Size & Tenure
- Family Composition
- Qualifications
- Unemployment
- Occupation
- Languages
- Car Ownership
- Mode of Travel to Work
- Origin
- Length of Residency
- Internet Access
- The latest modelling methods were used to develop 28 neighbourhood clusters characterised by 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO New Zealand Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Professionals In Exclusive Urban Neighbourhoods | 10.36% |
2 | High Income Couples & Families In Mixed Areas | 9.52% |
3 | Wealthy Couples & Families In Rural Areas | 14.84% |
4 | Comfortable Owner Occupiers In Mixed Areas | 24.46% |
5 | Less Affluent Cosmopolitan Households In Urban Areas | 8.54% |
6 | Less Affluent Mature Households In Mixed Areas | 12.40% |
7 | Poorer Young Tenants In Cosmopolitan Urban Areas | 5.91% |
8 | Low Income Family Neighbourhoods | 9.95% |
9 | Older Singles, Couples & Single Parents In Poorer Neighbourhoods | 4.02% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO New Zealand can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO New Zealand Analysis can work alongside CAMEO New Zealand to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.