One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Norway
- Presents a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Norwegian consumer market.
- Developed through a combination of Grunnkrester (Basic Statistical Unit) and Municipality level data using the latest Norwegian Census and other Government registers.
- Developed from a wide variety of data variables, including:
- Household Income
- Adult Age & Child Presence
- Household Size & Composition
- Housing Type, Size, Tenure
- Property Age
- Household Amenities
- Car Ownership
- Qualifications
- Industry Sector
- Unemployment Rates
- Commuting to Work
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 30 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Norway Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Households in Exclusive Neighbourhoods | 12.80% |
2 | Wealthy Rural Communities | 14.97% |
3 | Comfortable Single Neighbourhoods | 14.26% |
4 | Comfortable Families in Small Town & Suburban Neighbourhoods | 11.10% |
5 | Less Affluent Singles & Couples in Rural Areas | 11.11% |
6 | Less Affluent Rural & Suburban Communities | 11.94% |
7 | Poorer Maturing & Retired Neighbourhoods | 10.27% |
8 | Poorer Mixed Households | 13.42% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Norway can be used to:1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Norway Analysis can work alongside CAMEO Norway to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.