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CAMEO Philippines

CAMEO Philippines

Tagalog Philippines


  • CAMEO Philippines provides users with a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Philippine consumer market.
  • Built using the latest Philippine Government Census and delivered at Barangay level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
  • Developed from a wide variety of geodemographic variables, including:

    • Child & Adult Age
    • Number of Persons in Household
    • Migration
    • Religion
    • Ethnicity
    • Qualifications
    • Adult & Child Age
    • Building Construction
    • Building State of Repair
    • Year Built
    • Tenure
    • Building Floorspace
    • Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 43 neighbourhood types organised into 9 main groups.
    • These clusters have been tested and proved to be:

      • Homogenous in their make-up
      • Present in enough numbers to be of practical use
      • Not biased towards specific geographic regions

    CAMEO Philippines Group Code & Description

    % Households

    1
    		Affluent Couples & Singles In Exclusive Neighbourhoods 12.50%
    2
    		Wealthy Neighbourhoods Nearing & Enjoying Retirement 8.98%
    3
    		Comfortable Couples & Families In Executive Rural Areas 16.98%
    4
    		Comfortable Mixed Households In Rural Areas

    14.36%

    5
    		Less Affluent Mature & Retired Households 11.25%
    6
    		Less Affluent Younger Households 6.12%
    7
    		Less Affluent Mixed Households 12.49%
    8
    		Poorer Family Neighbourhoods 8.81%
    9
    		Poorer Rural Communities 7.92%
    • A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.

    • CAMEO Philippines can be used to:

    1) Enhance & segment consumer databases
    2) Understand your customers & responders through profiling
    3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
    4) Perform catchment area & site location analysis
    5) Screen mailing, telecanvassing or door-to-door lists
    6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
    7) Perform advanced statistical analysis & modelling

    Click here to download a pdf of our quick reference table to help you understand CAMEO Philippines in more detail...>>