One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Poland
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target Polish consumers.
- Built at Postcode level using the latest Polish Census of Population and government statistics.
- Created from a wide variety of data variables, including:
- Child and Adult Age
- Family Composition
- Household Size
- Housing Tenure
- Purchasing Power
- Economic Activity
- Industry Sector
- Geographical Area
- The latest modelling techniques were employed to characterise the population into 8 main groups subdivided into 41 neighbourhood categories.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Poland Group Code & Description | % of Population | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 5.03% |
2 | Wealthy Mature Households in Urban Communities | 1.74% |
3 | Comfortable Mixed Neighbourhoods | 8.95% |
4 | Comfortable Mature Neighbourhoods | 4.32% |
5 | Less Affluent Urban Neighbourhoods | 12.44% |
6 | Less Affluent Households in Rural Areas | 25.15% |
7 | Low Income Family Neighbourhoods in Rural Areas | 23.56% |
8 | Low Income Mixed Households in Rural Communities | 18.82% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Poland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Poland Analysis can work alongside CAMEO Poland to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.