One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Portugal
- A unique geodemographic classification for profiling, segmenting and targeting the Portuguese consumer market.
- Developed using data from the latest Government Census and with a base level of Sections (Census Tracts).
- Built from a range of data variables, including:
- Child Presence
- Adult Demographics
- Qualifications
- Illiteracy
- Economic Activity
- Industry Sector
- Household Size
- Owner Occupation
- Household Amenities
- Number of Storeys
- Population Density
- Highly developed modelling techniques were utilised in order to identify the 29 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Portugal Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Younger Families | 2.65% |
2 | Affluent Single Neighbourhoods | 5.86% |
3 | Prosperous Family Neighbourhoods | 9.33% |
4 | Prosperous Retired Neighbourhoods | 8.09% |
5 | Comfortable Younger Households | 14.32% |
6 | Comfortable Family Neighbourhoods | 21.63% |
7 | Less Affluent Mixed Neighbourhoods | 23.09% |
8 | Poorer Rural Neighbourhoods | 15.03% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Portugal can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Portugal Analysis can work alongside CAMEO Portugal to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.