One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Republic of Ireland
- A highly discriminative geodemographic classification system for profiling, segmenting and targeting consumers.
- Built using a combination of Electoral Area and Electoral Division level using the latest Census of Population for assessing the socio-economic and demographic characteristics of a neighbourhood.
- A variety of relevant data variables were used in the modelling process, including:
- Adult & Child Age
- Household Composition & Size
- Retirement Levels
- Unemployment
- Occupation Type & Employment Sector
- Nationality & Ethnicity
- Student Presence
- Travel to Work
- Car Ownership
- Qualifications
- Housing Type, Size, Age & Tenure
- Geographical Location
- Computer Ownership
- Internet Use
- A series of advanced clustering techniques have been used to identify 32 distinct neighbourhood types, further organised into 9 key marketing groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Republic of Ireland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 11.46% |
2 | Wealthy Couples & Singles in Urban Areas | 7.41% |
3 | Comfortable Rural Families | 20.04% |
4 | Comfortable Couples & Singles in Urban Areas | 4.09% |
5 | Less Affluent Mixed Neighbourhoods | 18.49% |
6 | Less Affluent Older Households in Rural Areas | 25.62% |
7 | Young Cosmopolitan Communities in Inner City Areas | 2.80% |
8 | Low Income Older Households | 6.38% |
9 | Deprived Family Neighbourhoods | 3.70% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Republic of Ireland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Republic of Ireland Analysis can work alongside CAMEO Republic of Ireland to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.