One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Romania
- CAMEO Romania is a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Romanian consumer market.
- Built using the latest Romanian Government Census data at a combination of commune and sector level geographies and delivered at postcode level, CAMEO Romania empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
- Developed from a wide variety of geodemographic variables, including:
- Child & Adult Age
- Household Composition
- Student Presence
- Employment Type
- Unemployment
- Number of Agricultural Workers - Retirement Levels
- Household Size
- Number of Children
- Industry Sector
- Population Density
- Geographical Area
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 42 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Romania Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Older Professionals In Urban Neighbourhoods | 2.39% |
2 | Wealthy Mixed Households in Urban Areas | 15.95% |
3 | Comfortable Urban Communities | 15.78% |
4 | Less Affluent Mixed Neighbourhoods | 16.52% |
5 | Less Affluent Rural Neighbourhoods | 14.35% |
6 | Mixed Age Agricultural Communities | 14.34% |
7 | Aging Rural Communities | 14.11% |
8 | Poorer Rural Families | 6.56% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Romania can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Romania Analysis can work alongside CAMEO Romania to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.