Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Scotland
Provides a powerful geodemographic classification system to segment and target Scots.
- Uses a wide array of data in the clustering & descriptive process:
- Adult & Child Age
- Retirement
- Family Composition
- Length of Residency
- Housing Type & Size
- Tenure
- Council Tax Band
- Property Valuation
- Social Group
- Qualifications
- Employment Status
- Occupation & Sector
- Directorships
- Credit Risk
- Shareholdings
- Ethnic Origin
- Car Ownership
- Travel To Work
- Geographical Location
- Population Density
- Built using a wealth of individual, household and Output Area level data to create a highly sophisticated targeting tool:
- Output Area Geodemographics - from the 2001 Census
- Household Council Tax Band & Property Value Data - from all Scottish councils
- Individual Shareholder Data - from Share Registers of the FT Top 500 companies
- Individual Directorship Data - from Companies House registers
- Consumer Credit Data – 6 years CCJ/Bankruptcies from sister company Callcredit
- Individual Residency Data - from the Electoral Roll and our Data Exchange
- Modern modelling techniques were used to locate and define 46 neighbourhood types and 10 key marketing groups, each tested and proved to be highly discriminative.
CAMEO Scotland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples in Exclusive Neighbourhoods | 4.64% |
2 | Affluent Home Owning Couples & Families in Large Houses | 12.60% |
3 | Comfortable Rural & Suburban Family Neighbourhoods | 15.45% |
4 | Comfortable Singles & Students in Inner Cities & Towns | 6.46% |
5 | Less Affluent Mixed Households | 10.50% |
6 | Less Affluent Mature Neighbourhoods | 7.75% |
7 | Poorer Mixed Households | 14.03% |
8 | Poorer Single Neighbourhoods | 11.05% |
9 | Poorer Mature & Retired Households | 12.05% |
10 | Poorer Council Tenants Including Many Single Parents | 5.16% |
XX | Communal Establishments in Mixed Neighbourhoods | 0.31% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Scotland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling.
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
4) Perform catchment area & site location analysis.
5) Screen mailing, telecanvassing or door-to-door lists.
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
7) Perform advanced statistical analysis & modelling.
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.