One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Singapore
- A unique geodemographic classification for profiling, segmenting and targeting Singapore consumers.
- Developed using data from the latest Singapore Census and with a base level of Postcode.
- Built from a range of data variables, including:
- Adult & Child Age
- Highest Qualification
- Population Density
- Household Size & Structure
- Ethnic Origin
- Geographical Area
- Dwelling Type
- Economic Status
- Transport To Work
- Flat Size
- Industry Sector
- Housing Tenure
- Languages Spoken At Home
- Literacy
- Household Income
- Literacy Language
- Highly developed modelling techniques were utilised in order to identify the 39 neighbourhood types organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Singapore Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 10.58% |
2 | Affluent Mature & Retired Neighbourhoods | 3.51% |
3 | Comfortable Younger Owner Occupiers | 15.31% |
4 | Comfortable Mature Neighbourhoods | 3.41% |
5 | Comfortable Family Neighbourhoods | 11.88% |
6 | Less Affluent Homeowning Families | 23.68% |
7 | Less Affluent Single Neighbourhoods | 11.53% |
8 | Poorer Households In Outer Town & Suburban Areas | 10.24% |
9 | Poorer Flat-Dwelling Households In Central Areas | 9.29% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Singapore can be used to: 1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Singapore Analysis can work alongside CAMEO Singapore to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.