One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Slovakia
Slovenského 
- CAMEO Slovakia provides users with a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Slovakian consumer market.
- Built using the latest Slovak Republic Government Census data and delivered at Basic Settlement Unit level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
- Developed from a wide variety of geodemographic variables, including:
- Child and Adult Age
- Family Composition
- Property Type
- Tenure
- Residential Stability
- Ethnic Origin
- Current Schooling
- Educational Attainment
- Economic Activity
- Industry Sector
- Urbanity
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 24 neighbourhood types organised into 7 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Slovakia Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 9.28% |
2 | Affluent Urban & Suburban Households | 10.30% |
3 | Comfortable Homeowners In Rural Neighbourhoods | 25.01% |
4 | Comfortable Household in Urban Areas | 16.27% |
5 | Less Affluent Home Owning Households | 21.56% |
6 | Poorer Households Nearing & Enjoying Retirement | 7.11% |
7 | Poorer Single & Family Households | 10.47% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Slovakia can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Slovakia Analysis can work alongside CAMEO Slovakia to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.