One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Spain
- Presents a powerful discriminative geodemographic classification system for profiling, segmenting and targeting the Spanish consumer market.
- Built at Census Tract level using a wide variety of data sources, including:
- Child & Adult Age
- Household Composition
- Educational Attainment
- Employment Type & Status
- Travel To Work
- Industry Sector
- Nationalty
- Movement
- Number of Motor Vehicle
- Second Home Owership
- Household Size
- Tenure
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 45 neighbourhood types organised into 10 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Spain Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Urban Neighbourhoods | 12.31% |
2 | Wealthy Households Nearing & Enjoying Retirement | 10.83% |
3 | Affluent Family Neighbourhoods | 8.04% |
4 | Comfortable Homeowning Neighbourhoods | 17.34% |
5 | Comfortable Households Nearing & Enjoying Retirement | 7.27% |
6 | Comfortable Mixed Tenure Households | 13.68% |
7 | Less Affluent Mixed Households | 11.08% |
8 | Less Affluent Mature Households | 3.83% |
9 | Poorer Family Neighbourhoods | 10.32% |
10 | Poorer Mature Rural Communites | 5.29% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Spain can be used to: 1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Spain Analysis can work alongside CAMEO Spain to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.