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CAMEO Sweden

CAMEO Sweden

Svensk Sweden


  • A robust consumer classification system designed to enable marketers to profile, segment and target Swedish consumers.

  • Built at Grid Area level using a range of datasets, it provides the means to evaluate the socio-economic and demographic characteristics of local neighbourhoods.

  • Built using a wide variety of data sources, including:
    • Adult Age
    • Child Age
    • Household Income
    • Economic Activity
    • Car Ownership
    • Educational Attainment
    • Geographical Distribution
  • Advanced techniques in modelling were used to segment the country into 7 unique community groups and 25 distinct neighbourhood types.

  • These clusters have been tested and proved to be:

    • Homogenous in their make-up
    • Present in enough numbers to be of practical use
    • Not biased towards specific geographic regions

CAMEO Sweden Group Code & Description

% Households

1
Wealthy Family Neighbourhoods
21.7%
2
Wealthy Neighbourhoods Nearing & Enjoying Retirement
6.8%
3
Comfortable Suburban Families
19.1%
4
Comfortable Rural Communities
2.9%
5
Less Affluent Retired Neighbourhoods
17.7%
6
Less Affluent Mixed Neighbourhoods
23.1%
7
Poorer Couples & Singles
8.7%
  • Summary information on key demographic and socio-economic characteristics is supplied in a quick reference table.

  • CAMEO Sweden can be used to:

    1) Enhance & segment consumer databases
    2) Understand your customers & responders through profiling
    3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
    4) Perform catchment area & site location analysis
    5) Screen mailing, telecanvassing or door-to-door lists
    6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
    7) Perform advanced statistical analysis & modelling

  • CAMEO Online is our delivery tool for the global CAMEO classifications.  This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.

  • CAMEO Sweden Analysis can work alongside CAMEO Sweden to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.

Click here to download a pdf of our quick reference table to help you understand CAMEO Sweden in more detail...>>