One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO UK
A hugely powerful and well-established consumer geodemographic classification developed for the analysis and targeting of UK consumers.
- Built using the widest range of consumer datasets available:
- Doesn't rely on just Census Data alone
- Using alternative data sources introduces the 'wealth' aspect not covered by the Census
- Individual and Household level data enables a thorough differentiation of postcodes
- Built using actual data and not market research. Datasets include:
- Output Area Geodemographics - from 2001 Census of England, Wales, Scotland & N.Ireland
- Household Council Tax Band & Property Valuation Data - from all councils
- Individual Shareholder Data - from all the Share Registers of the FT Top 500 companies
- Individual Directorship Data - from Companies House
- Consumer Credit Data - 6yrs of CCJ/Bankruptcies from sister company Callcredit
- Individual Residency Data - from the Electoral Roll and our Data Exchange
- Used over 2 billion items of data (across every UK household) in the clustering & descriptive process:
- Adult & Child Age
- Marital Status
- Family Composition
- Length of Residency
- Housing Type & Size
- Tenure
- Council Tax Band
- Property Valuation
- Employment Status
- Occupation & Sector
- Directorships
- Credit Risk
- Qualifications
- Population Density
- Spatial Distribution
- Ethnic Origin
- Car Ownership
- Travel To Work
- Social Group
- Shareholdings
- Modern modelling techniques were used to locate and define 57 neighbourhood types* and 10 key marketing groups, each tested and proved to be highly discriminative.
| CAMEO UK Group Code & Description | % UK Households | |
|---|---|---|
1 | Affluent Singles & Couples In Exclusive Urban Neighbourhoods | 3.47% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 3.76% |
3 | Affluent Home Owning Couples & Families In Large Houses | 10.69% |
4 | Suburban Homeowners In Smaller Private Family Homes | 13.91% |
5 | Comfortable Mixed Tenure Neighbourhoods | 8.71% |
6 | Less Affluent Family Neighbourhoods | 14.13% |
7 | Less Affluent Singles & Students In Urban Areas | 5.93% |
8 | Poorer White & Blue Collar Workers | 16.83% |
9 | Poorer Family & Single Parent Households | 10.83% |
10 | Poorer Council Tenants Including Many Single Parents | 11.39% |
*Summary information on key demographic and socio-economic characteristics are supplied in a quick reference table
- CAMEO UK can be used to:
1) Enhance & segment consumer databases.
2) Understand your customers & responders through profiling.
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops. Perform catchment area & site
4) location analysis. Screen mailing, telecanvassing or door-to-door lists.
5) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
6) Perform advanced statistical analysis & modelling.
- Use to enhance targeting selections from geodemographic systems such as CAMEO Income, Investor, Financial, Property, Unemployment or CAMEO Lifestyle or use alone.
Click here to download a preview of our new CAMEO UK Handbook. If you require a full version of the handbook please send us your details via the E-mail request form.
Click here to download a pdf of our quick reference table to help you understand CAMEO UK in more detail...>>