One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO USA
- Built from the latest US Census, CAMEO USA is an effective and powerful means of profiling and targeting the American consumer market.
- Developed at Zip Code + 4 level using a wide range of relevant data variables, including:
- Household income
- Poverty status
- Family composition
- Marital status
- Household size
- Adult age
- Presence of children
- Housing Tenure & size
- Property Value
- Employment
- Education
- Ethnic Origin
- Migration
- Geographical Location
- Advanced modelling techniques were used to detect and identify 52 distinct neighbourhood types which have been aggregated up into 9 main marketing groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO USA Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 5.2% |
2 | Wealthy Neighbourhoods Nearing Retirement | 5.2% |
3 | Affluent Families | 11.0% |
4 | Well-Off Family Neighbourhoods | 14.8% |
5 | Comfortable Mixed Neighbourhoods | 19.4% |
6 | Less Affluent Retired Neighbourhoods | 15.4% |
7 | Less Affluent Young Households | 11.6% |
8 | Poorer Families - Many Single Parents | 14.7% |
9 | Poorer Singles | 2.7% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO USA can be used to:
1) Enhance & segment consumer databases.
2) Understand your customers & responders through profiling.
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
4) Perform catchment area & site location analysis.
5) Screen mailing, telecanvassing or door-to-door lists.
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
7) Perform advanced statistical analysis & modelling. - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO USA Analysis can work alongside CAMEO USA to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.