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Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Unemployment
A unique postcode classification for assessing economic inactivity, a key factor influencing on the relative wealth of an area and levels of economic hardship.
- Built using the latest available Government Unemployment Registers.
- Built using both long and short term unemployment rates across male and female claimants gathered at super output area level – enables users to identify unemployment in isolation as a key differentiator.
- As up-to-date and accurate as is possible.
- A true evaluation of the unemployment rate and the likely effect on the local economy.
- Groups all UK postcodes into 20 distinct unemployment groups which band neighbourhoods by two key variables:
- The percentage of unemployed households within a postcode
- The index of unemployed households within a postcode when compared to the national average
Group Overview - CAMEO Unemployment
CAMEO Unemployment Groups | % GB Households | % Economically Inactive Households | Economic Inactivity Index |
|---|---|---|---|
1 | 4.75% | 0.0 - 0.7 | 14 |
2 | 5.95% | 0.7 - 0.9 | 19 |
3 | 5.95% | 0.9 - 1.0 | 21 |
4 | 5.58% | 1.0 - 1.2 | 25 |
5 | 5.04% | 1.2 - 1.5 | 31 |
6 | 5.78% | 1.5 - 1.7 | 37 |
7 | 5.80% | 1.7 - 1.9 | 41 |
8 | 5.42% | 1.9 - 2.2 | 47 |
9 | 5.21% | 2.2 - 2.5 | 54 |
10 | 5.24% | 2.5 - 2.8 | 61 |
11 | 5.34% | 2.8 - 3.3 | 71 |
12 | 5.19% | 3.3 - 3.7 | 81 |
13 | 4.99% | 3.7 - 4.2 | 93 |
14 | 5.07% | 4.2 - 4.8 | 105 |
15 | 4.57% | 4.8 - 5.6 | 122 |
16 | 4.40% | 5.6 - 6.6 | 143 |
17 | 4.46% | 6.6 - 7.9 | 169 |
18 | 3.96% | 7.9 - 9.8 | 205 |
19 | 3.67% | 9.8 - 12.9 | 262 |
20 | 3.41% | >12.9+ | 410 |
CAMEO Unemployment can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling