One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO South Africa
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target South African consumers.
- Developed using the latest census from South Africa built at Sub Place Level.
- Developed from a wide variety of data variables, including:
- Population Age
- Ethnic Origin
- Languages Spoken
- Religion
- Transportation to Work/School
- Housing Tenure & Type
- House Size
- Current Students
- Industrial Sector
- Occupation
- Employment Status
- Household Income
- Energy Source
- The latest modelling techniques were employed to characterise the population into 9 main groups subdivided into 42 neighbourhood categories.
These clusters have been tested and proved to be:- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO South Africa Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Households In Urban Neighbourhoods | 8.16% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 7.07% |
3 | Comfortable Couples and Singles in Mixed Tenure | 4.31% |
4 | Comfortable Mixed Neighbourhoods | 10.27% |
5 | Less Affluent Couples & Singles in Urban Areas | 7.76% |
6 | Less Affluent Mixed Households | 13.25% |
7 | Poorer Tribal Settlements | 13.76% |
8 | Poorer Mixed Households | 23.33% |
9 | Ageing Tribal Communities | 12.09% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO South Africa can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling
- CAMEO South Africa Analysis can work alongside CAMEO South Africa to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.