EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

RollCall Enhance

An exciting innovation in Database Management.

• Provides a single application interface which performs a multitude of simultaneous cleansing, maintenance and enhancement tasks on a customer file or database.
  
  
• 'Accelerator' technology allows processing speeds not seen before.
  
  
• Links directly to any ODBC compliant data source, (e.g. Oracle, Informix, SQL Server, Dbase, Access) minimising time and resource wasted on data transferral.
  
  
• Provides address validation and enhancement using the Postal Address File (PAF) and flags recent postcode updates.
  
  
• Highlights foreign, reject and business addresses for manual checking.
  
  
• Provides validation of residency against the Electoral Roll and the wider Data Exchange.
  
  
• Provides name addition functionality for updating address
  residency.
  
  
• Enables any individual Lifestyle Data* to be appended e.g. telephone numbers, date of birth, income, mail order responsiveness, credit card ownership etc.
  
  
• Allows users to quickly suppress their database against the GoneAway Suppression (GAS) file and any other internal or national suppression datasets. e.g. Mailing Preference Service (MPS) file*, National Suppression File (NSF)*, The Bereavement Register (TBR)*
  
  
• Formats concatenated name elements into separate title, forename and surname fields.
  
  
• Enhances existing name data by adding or standardising titles and adding gender flags.
  
  
• Produces matchkeys facilitating de-duplication at both individual and household levels and / or matching to in-house data.
  
  
• Cleans consumer name and address fields by flagging obscenities and company keywords e.g. 'trading as', 'limited' etc.
  
  
• Enhances records with geodemographic data from the CAMEO Classifications*
  
  
• Enables any other Postcode Level Data* to be appended e.g. CAMEO Analysis, media data etc
  
  
• Data used in processing & value adding functions includes:
  
  
  • Postcode Address File (PAF)
  • Electoral Roll and wider Data Exchange
  • Gender Files
  • Title Files
  • Length of Residency
  • Household Composition
  • Salacious/Deceased/Company Keyword Tables
  • GoneAway Suppression (GAS)*
  • Telephone Number File (TeleRoll)*
  • CAMEO Classifications Postcode Directory*
    
    

Key Benefits:

• A convenient PC pipeline solution for data cleaning and maintenance:
  
  
  • Cost effective alternative to traditional sources of data verification and enhancement
  • Provides easy to use, flexible tool for in-house use or bureau service
    
    
• Packaged solution:
  
  
  • One user-friendly application performs a multitude of cleansing and value-added tasks
    
    
• In-situ data processing via ODBC or OLEDB links:
  
  
  • Increased speed and efficiency of data processing
  • No lengthy download-reload cycles required
  • Reduces usage of highly valuable time and skilled resource
    
    
• Delivers accurate and consistent PAF addresses:
  
  
  • Maximise Mailsort Discounts
  • Increased levels of mail delivered - improve campaign effectiveness
  • Reduced customer irritation from badly addressed mail
  • Improved efficiency of matching data from other sources
  • Consistency of address presentation and database format
  • Avoids record duplication - improves efficiency of database management
    
    
• Delivers access to the Electoral Roll & TeleRoll*:
  
  
  • Allows residency to be validated
  • Maximise prospect gathering through name addition where GoneAways are identified *
  • Increased customer knowledge through addition of telephone numbers, titles, gender, length of residency
    and household composition data for use in future mailing selections
    
    
• Highlights foreign, reject and business addresses:
  
  
  • Allows identification of records that will result in mailing wastage
    
    
• Highlights salacious words:
  
  
  • Allows users to identify occurrences of obscenities for further investigation
    
    
• Delivers access to the GAS file* and other suppression files:
  
  
  • Minimisation of mailing wastage
  • Reduction in customer distress by avoiding the deceased
  • Reduction in customer aggravation by avoiding complainants
    
    
• Enables data enhancement
  
  
  • Provides increased customer knowledge in terms of geodemographics* and individual Lifestyle* information which can be used for selection in CRM and promotional campaigns

* Supply of these additional datasets are dependent on the license agreed.