One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Poland
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target Polish consumers.
- Built at Postcode level using the latest Polish Census of Population and government statistics.
- Created from a wide variety of data variables, including:
- Child and Adult Age
- Family Composition
- Household Size
- Housing Tenure
- Purchasing Power
- Economic Activity
- Industry Sector
- Geographical Area
- The latest modelling techniques were employed to characterise the population into 8 main groups subdivided into 41 neighbourhood categories.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Poland Group Code & Description | % of Population | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 5.03% |
2 | Wealthy Mature Households in Urban Communities | 1.74% |
3 | Comfortable Mixed Neighbourhoods | 8.95% |
4 | Comfortable Mature Neighbourhoods | 4.32% |
5 | Less Affluent Urban Neighbourhoods | 12.44% |
6 | Less Affluent Households in Rural Areas | 25.15% |
7 | Low Income Family Neighbourhoods in Rural Areas | 23.56% |
8 | Low Income Mixed Households in Rural Communities | 18.82% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Poland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.