Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Skipton Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Classifications
Many now recognise that accurate information is the key to developing cost-effective marketing strategies for the acquisition and retention of profitable customers. This principle extends into every aspect of consumer marketing. It holds true whether you are searching for suitable prospects, managing a customer database, analysing and understanding customers, evaluating store catchment areas, planning sales territories or evaluating where to open your next outlet.
Systems Available for the UK & Overseas:
As innovative players in the field, EuroDirect are well known for their provision of highly discriminative consumer classification systems and now have 10 for the UK and over 30 for countries all over the world.
Each classification is available as a data directory, whether it be a directory of postal regions (e.g. postcodes in the UK, Cho-moku's in Japan, Ilots in France or Zipcodes+4 in the US) or households in the UK, on license terms for tagging onto your database, customer profiling, targeting, market analysis and statistical analysis and modelling.
UK Postcode Classifications:
- CAMEO UK:
An established geodemographic classification system for assessing the socio-economic and demographic characteristics of UK neighbourhoods.
- CAMEO Scotland:
An established geodemographic classification system for assessing the socio-economic and demographic characteristics of Scottish neighbourhoods.
- CAMEO Income:
A classification for evaluating household incomes at postcode level.
- CAMEO Financial:
A postcode classification for assessing credit risk through county court judgements.
- CAMEO Investor:
A unique postcode classification for understanding shareholder activity and financial sophistication. - CAMEO Property:
A postcode classification for understanding wealth through house prices and council tax bands.
UK Post Sector Classifications:
- CAMEO Unemployment:
A post sector classification for assessing levels of unemployment and economic hardship. - CAMEO Workplace:
Census Journey to Work and CAMEO Classifications have been combined in order to create 5 datasets presented at either post sector or census output area to create a profile of local markets during the working week.
UK Household & Individual Classifications:
- CAMEO Property+:
A unique household level system for assessing wealth and disposable income through council tax bands and property valuations.
- CAMEO Lifestyle:
A household targeting system for understanding the age, affluence, income, lifestage and lifestyle preferences of consumers.
- CAMEO Choices:
A powerful targeting tool that segments the UK market by the likelihood of householders to behave in a certain way, whether in the products they purchase or the activities they enjoy.
- CAMEO Ian:
A individual level classification for predicting age through forename. - CAMEO Personal Finance:
A unique individual level segmentation system built to assess the personal finance characteristics of customers and enable the targeting of prospects with similar profiles.
UK Postcode Indicators:
- CAMEO Analysis:
A suite of postcode classifications with additional postcode indicators for predictive modelling and bespoke statistical analysis.
International Classifications:
- CAMEO International:
A single classification system that can be used to profile customers from any country in the world and understand them as a 'whole' in terms of their lifestage and affluence. Our adoption of an international coding system enables marketers to identify similar neighbourhood types in different countries. - Global Country Specific CAMEO Classifications:
A range of consumer classifications for assessing the socio-economic and demographic characteristics of populations in every continent around the world.
Understand who your customers are using their CAMEO profile, whether they are living in the UK or in any market overseas
Using the quick reference CAMEO Table you can quickly appreciate the key characteristics of your customers
Identify which CAMEO types most represent your customers
Analyse which of our range fo UK CAMEO Classification best discriminates your customers using Gains analysis and charting
Use CAMEO International to profile different countries against each other and understand your global customer profile in terms of lifestage and affluence