EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

Registered Office Details

About EuroDirect

A History of EuroDirect:

EuroDirect was established in 1991 and have become widely recognised as innovators in the provision of international marketing information and systems. First entering the market through the development of a UK consumer targeting system called Neighbours & PROSPECTS, EuroDirect soon launched itself into the industry with further software developments and direct marketing services.

Later that year EuroDirect were the first to develop a Windows based Geographic Information System (GIS) specifically aimed at geodemographic analysis. This product, DemoGraf*, was launched at the 1991 International Direct Marketing Fair in Wembley, London.

In November 1997, EuroDirect introduced into the marketplace the RollCall Family of software. The first range of products of their kind to deliver CD-ROM based Electoral Roll applications. The pioneering new compression systems used in RollCall Systems revolutionised the accessibility and flexibility of large data sets. EuroDirect is now able to deliver these datasets within a range of application interfaces to your desktop at lightening fast speeds; improving on-demand search, extraction and processing rates to levels acceptable in today's fast pace market place.

In 1998 EuroDirect became part of the Skipton Group, which further consolidated their position in the industry. Following a cash injection from Skipton, EuroDirect were able to expand, dedicating resources to developing new products and services and recruiting experienced personnel to drive the company forward.

EuroDirect's first move having become part of the Skipton Group was to rebrand their classification products, including Neighbours & PROSPECTS, under the umbrella brand of CAMEO as they sought to provide both a clearer brand picture to the market and provide a brand that could translate easily across borders.

The Millennium year saw the acquisition of the Microvision and Define classifications and brands from Equifax. The additional data acquired at this time was then used to successfully rebuild CAMEO UK - dramatically improving its discriminative power. These developments strengthened EuroDirect's position in the market place, as leading suppliers in the field of targeting and geodemographics.

March 2001 proved to be a significant milestone in EuroDirect's quest to become one of the UK's leading market intelligence and decision support providers when GMAP Consulting became a subsidiary. This partnership enabled EuroDirect to enter new markets and provide fresh opportunities for their existing client base who were looking for a single service provider to specialise in both direct marketing and network planning solutions.

To support GMAPs global aspirations EuroDirect embarked upon a large-scale program to develop a suite of international geodemographic classification systems that would cover every continent in the world. To date, EuroDirect have the largest portfolio of international classifications in the marketing arena and have dedicated substantial resources to expanding their proposition to add a further 34 classifications by the end of 2005.

In April 2002, EuroDirect was honoured to receive the Queen's Award for Enterprise in the Innovation Category. This endorsement recognised the commitment and enthusiasm of every employee in EuroDirect towards advances in the marketing industry.

In the summer of 2002 EuroDirect and GMAP moved to state-of-the-art headquarters in the centre of Leeds. This new platform would enable EuroDirect to provide an unrivalled service in surroundings that were reflective of their strategic intent. This move would also unite EuroDirect with sister company and consumer credit reference agency Callcredit. Together all 3 companies would form the Skipton Information Group supplying solutions for sales, marketing, estate management, strategic planning, credit referencing, pre-screening, anti-money laundering and fraud prevention.

2002 also saw the launch of EuroDirect's web-enabled data analysis and interrogation platform, Intelligence Creation, which further enhanced their product range. By adding this tool to their product portfolio EuroDirect could provide their clients with support at each stage of their DM campaign planning, from customer profiling and modelling through to prospect selection, extraction and mailing.

2003 saw EuroDirect develop their first Classifications at household level. CAMEO Lifestyle, Choices & Property+ were introduced to enable marketers to understand their market segments at a finer level and modernise their targeting activities.

March 2003 saw EuroDirect develop their portfolio further with the release of DemoGraf* International, Version 4.0, providing a unique global GIS solution. This innovation was rewarded with a High Commendation in the IDMF 2003 New Product Awards. This was further developed in 2004 with the launch of MICROVISION which combined EuroDirect's DemoGraf* technology with GMAP's market leading business modelling and network planning expertise. The first of its kind to bond these functions together in one desktop solution, MICROVISION was voted the Best Direct International product in the IDMF 2004 New Product Awards.

EuroDirect's expansion programme does not end here. EuroDirect are committed to continuing to invest in both new product development and their highly skilled workforce, and will continue to be at the forefront of the DM industry for some time to come.

EuroDirect Service Functionality:

Our range of products and services provide an easy to use and cost effective means of transforming raw data into valuable marketing intelligence, which our clients can apply to their own areas of operation. Our key areas of functionality are:

• Consumer Data Ownership and Supply
• Data Analysis and Modelling
• International Classification Development and Licensing
• Global Marketing Software Development and Licensing
• Database Creation Hosting and Management
• Data Processing, Cleansing and Enhancement
• Global Market Analysis and Network Planning Software and Licensing
• Direct Marketing and Network Planning Consultancy

Our Clients:

EuroDirect are well established in the field of Direct Marketing and have extensive experience with Blue Chip clients in all areas of business, including financial services, retail and leisure operations, utilities, publishing, agencies and bureaux. Either directly or indirectly, EuroDirect deal with over 40% of the Times Top 1000 Companies. Our unique combination of data, classifications and desk top data analysis and delivery software enable us to provide our clients with Tomorrow's Market - Today!