One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Australia
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target Australian consumers.
- Built at ABS Meshblock level using the latest Australian Census of population and enhanced using the highly discriminative Household Expenditure Survey compiled by the Australian Bureau of Statistics. Collector Districts have been assigned where these are smaller than Meshblock.
- Developed from a wide variety of data variables, including:
- Child and Adult Age
- Household Composition
- Ethnic Origin
- Household Income
- Qualifications
- Unemployment Levels
- Travel to Work
- Car Ownership
- Housing Tenure and Type
- Part-time Workers
- Current Students
- Industry Sector
- Employment Type
- Household Size
- Indigenous Population
- Urbanicity
- Internet Usage
- Household expenditure
across different areas - The latest modelling techniques were employed to characterise the population into 10 main groups subdivided into 51 neighbourhood categories
These clusters have been tested and proved to be:- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Australia Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Urban Professionals | 7.89% |
2 | Wealthy Family Neighbourhoods | 10.75% |
3 | High Income Urbanites & Students | 6.73% |
4 | Comfortable Mixed Suburban Areas | 16.88% |
5 | Mixed Areas Of Modern Detached Homes | 13.91% |
6 | Less Affluent Older Singles, Couples & Single Parents | 7.82% |
7 | Less Affluent Mixed Family Neighbourhoods | 14.51% |
8 | Low Income Rural & Suburban Neighbourhoods | 12.05% |
9 | Diverse Low Income Urban Communities | 4.65% |
10 | Very Low Income Rural Communities | 4.77% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Australia can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.