One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Austria
- A powerful and discriminative geodemographic classification system for profiling, segmenting and targeting the Austrian consumer market.
- Built at Zahlsprengel level using the latest Austrian census, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Developed from a wide variety of geodemographic variables, including:
- Adult Age
- Presence and Age of Children
- Employment Type and Status
- Industry Sector
- Pension and Unemployment Claimants
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 25 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
| CAMEO Austria Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Single Neighbourhoods | 8.2% |
2 | Wealthy Neighbourhoods Nearing Retirement | 14.3% |
3 | Affluent Suburban Families | 9.3% |
4 | Comfortable Mixed Neighbourhoods | 26.4% |
5 | Less Affluent Families | 14.7% |
6 | Less Affluent Neighbourhoods Nearing Retirement | 7.9% |
7 | Poorer Rural Neighbourhoods | 12.7% |
8 | Poorer Families | 6.5% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Austria can be used to:
1) Enhance & segment consumer databases.
2) Understand your customers & responders through profiling.
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops.
4) Perform catchment area & site location analysis.
5) Screen mailing, telecanvassing or door-to-door lists.
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance.
7) Perform advanced statistical analysis & modelling. - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.