One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Belgium
- CAMEO Belgium provides users with a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Belgian consumer market.
- Built using the latest Belgian Government Registers and delivered at Census Tract level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Developed from a wide variety of geodemographic variables, including:
- Child & Adult Age
- Child Ratio (against total population)
- Marital Status
- Household Size
- Social Group
- Country of Birth
- Individual Income
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 23 neighbourhood types organised into 7 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Belgium Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Family Neighbourhoods | 11.8% |
2 | Affluent Mature Family Neighbourhoods | 12.4% |
3 | Comfortable Communities Nearing Retirement | 15.4% |
4 | Comfortable Family Neighbourhoods | 16.5% |
5 | Less Affluent Neighbourhoods | 11.0% |
6 | Less Affluent Retired Neighbourhoods | 15.3% |
7 | Poorer Couples & Singles – Many Single Parents | 17.6% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Belgium can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.