One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Brazil
- A powerful geodemographic segmentation classification designed specifically to profile, segment and target Brazilian consumers.
- Built at Census Tract level using the latest Census data available for Brazil.
- Created from a wide variety of data variables, including:
- Child Age
- Adult Age
- Child to Adult Ratio
- Household Composition
- Household Size
- Household Relationships
- Shared Housing
- Housing Type
- Household Amenities
- Location Data
- Educational Attainment
- Household Earnings
- The latest modelling techniques were employed to characterise the population into 9 main groups subdivided into 34 neighbourhood categories.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Brazil Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Singles & Couples in Exclusive Urban Areas | 2.34% |
2 | Wealthy Mature Households In Urban Neighbourhoods | 10.26% |
3 | Comfortable Couples & Singles In Urban Communities | 9.21% |
4 | Comfortable Families in Urban Neighbourhoods | 14.83% |
5 | Comfortable Mature Households in Urban Areas | 5.01% |
6 | Less Affluent Households In Rural Areas | 18.02% |
7 | Poorer Households In Urban Neighbourhoods | 9.12% |
8 | Poorer Households In Urban Neighbourhoods | 16.91% |
9 | Poorer Rural Communities | 14.29% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Brazil can be used to:
1) Enhance & segment consumer databases2) Understand your customers & responders through profiling3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops4) Perform catchment area & site location analysis5) Screen mailing, telecanvassing or door-to-door lists6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance7) Perform advanced statistical analysis & modelling
- CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.