One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Canada
- A powerful and reliable consumer classification for profiling, segmenting, and targeting the Canadian consumer market.
- Built using the latest Canadian Census of the population, it enables marketers to evaluate socio-economic and demographic characteristics of local neighbourhood clusters.
- Developed at 6-Digit Postcode level using a wide variety of geodemographic variables, including:
- Household Size
- Household Composition
- Adult & Child Age
- Housing Type & Tenure
- House Size, Age & Price
- Housing Movement
- Population Density
- Ethnic Minority
- Immigration & Language
- Household Income
- Welfare Payments
- Qualifications
- Employment Status
- Employment Type
- Industry Sector
- Mode of Transport
- Commuting
- Regionality
- Advanced modelling techniques were used to segment the country into 10 community groups and 50 distinct neighbourhood types.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Canada Group Code & Description | % Households | |
|---|---|---|
1 | Professional Affluent Neighbourhoods | 7.33% |
2 | Wealthy Neighbourhoods Nearing & Enjoying Retirement | 6.23% |
3 | Affluent Homeowning Couples & Families | 8.09% |
4 | Comfortable Family Neighbourhoods | 19.91% |
5 | Comfortable Mature Communities | 9.59% |
6 | Less Affluent Communities Nearing Retirement | 10.12% |
7 | Less Affluent Mixed Households | 16.37% |
8 | Poorer Family Households | 4.06% |
9 | Poorer Retired Neighbourhoods | 11.93% |
10 | Poorer Singles In Rented Housing - Many Single Parents | 5.11% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Canada can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
For contact details of your local agent please email cameo@eurodirect.com