One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Czech Republic
- Provides a powerful and discriminative geodemographic classification system perfect for profiling, segmenting and targeting Czech consumers.
- Developed using the latest census from the Czech Republic built at the Census Enumeration (ICZUJ) level.
- Built from a wide variety of data variables, including:
- Adult Age
- Child Age
- House Type
- Household Size
- Employment Status
- Employment Sector
- Directors
- Qualifications
- Car Ownership
- State of the art analytical procedures were adopted to detect the 28 neighbourhood types and organise them into 8 distinct groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Czech Republic Group Code & Description | % Households | |
|---|---|---|
1 | Wealthy Family Neighbourhoods | 4.6% |
2 | Affluent Neighbourhoods Nearing & Enjoying Retirement | 10.5% |
3 | Comfortable White Collar Households | 11.5% |
4 | Comfortable Mixed Neighbourhoods | 6.4% |
5 | Less Affluent Home Owners | 14.3% |
6 | Less Affluent Family Neighbourhoods | 17.4% |
7 | Poorer Rural Communities | 10.6% |
8 | Poorer Mixed Neighbourhoods | 24.7% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Czech Republic can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.