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CAMEO Denmark

CAMEO Denmark

Danske Denmark


  • Offers an extremely discriminative geodemographic classification system ideal for profiling, segmenting and targeting the Danish consumer market.

  • Developed using the latest Danish census data built at 20hh level, an amalgamation of 100 metre grid squares.

  • Built from a wide variety of variables, including:
    • Child Presence
    • Adult Age
    • Education 
    • Household Income
    • Housing Type, Age and Size
    • Geographical Area
  • Advanced techniques in modelling were utilised in order to identify the 37 neighbourhood types organised into 10 main groups.

  • These clusters have been tested and proved to be:

    • Homogenous in their make-up
    • Present in enough numbers to be of practical use
    • Not biased towards specific geographic regions

CAMEO Denmark Group Code & Description

% Households

1
Affluent Families in Large Rural Homes
5.25%
2
Affluent Older Neighbourhoods in Large Detached Housing
15.20%
3
Wealthy Mixed Age Rural Neighbourhoods 
19.50%
4
Comfortable Mature Households in Mixed Areas
13.45%
5
Comfortable Mixed Neighbourhoods
5.89%
6
Modest Urban Neighbourhoods of Small Multi-Residences
9.75%
7
Mixed Age Households in Less Affluent Urban Areas
15.02%
8
Low Income Mature Residents in Mixed Neighbourhoods
7.37%

 9

Young and Older Families with Limited Means

 4.31%

 10

Young Pre-Family Households and Students in Deprived Urban Areas

 4.20%

  • A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.

  • CAMEO Denmark can be used to:

    1) Enhance & segment consumer databases
    2) Understand your customers & responders through profiling
    3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
    4) Perform catchment area & site location analysis
    5) Screen mailing, telecanvassing or door-to-door lists
    6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
    7) Perform advanced statistical analysis & modelling

  • CAMEO Online is our delivery tool for the global CAMEO classifications.  This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.

For contact details of your local agent please email cameo@eurodirect.com

Click here to download a pdf of our quick reference table to help you understand CAMEO Denmark in more detail...>>