One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Estonia
- CAMEO Estonia provides users with a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Estonian consumer market.
- Built using the latest Estonian Government Census data and delivered at 1km grid square level, it empowers marketers to evaluate the socio-economic and demographic characteristics of local communities.
- Developed from a wide variety of geodemographic variables, including:
- Child and Adult Age
- Family Composition
- Education
- Occupation
- Unemployment
- Housing Tenure
- Housing Age
- Number of Rooms
- Geographical Area
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 24 neighbourhood types organised into 7 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Estonia Group Code & Description | % Population | |
|---|---|---|
1 | Affluent Professionals In Exclusive Urban Areas | 15.70% |
2 | High Income Family Neighbourhoods | 26.34% |
3 | Wealthy Mixed Tenure Urban Communities | 23.15% |
4 | Comfortable Families In Mixed Areas | 16.27% |
5 | Less Affluent Older Rural Areas | 4.74% |
6 | Low Income Rural Communities | 8.16% |
7 | Mature Households In Deprived Rural Areas | 1.52% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Estonia can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.
- CAMEO Estonia Analysis can work alongside CAMEO Estonia to further classify and segment the population, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.