CAMEO Ethnicity is a postcode directory developed to assess variances in ethnic make-up by local area.
Built using data from the latest UK Census of Population at Output Area level.
Delivers insight into 11 ethnic types as follows:
FIELD
INDEX OF ETHNIC ORIGIN (as defined by the Census)
WHITE_I
White
MIXED_I
Mixed
INDIAN_I
Indian
PSTANI_I
Pakistani
BDESHI_I
Bangladeshi
OTHASIAN_I
Other Asian
BLK_CAR_I
Black Caribbean
BLK_AF_I
Black African
BLK_OTH_I
Black Other
CHINESE_I
Chinese
OTHER_I
Other
Data is expressed as an Index, where the national average is equivalent to an index of ‘100'.
An index of ‘0' highlights a nil presence of that particular ethnic group.
As 93% of the UK population is classified as ‘White', indices over ‘100' help highlight local areas where there is a higher than average proportion of other ethnicities.
Applications include the assessment of retail catchments to accurately match products, services and human resourcing to their audience.
