One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Finland
- A powerful and discriminative geodemographic classification system for profiling, segmenting and targeting the Finnish consumer market.
- Built at 250 Metre Grid Area level using the latest Government Registers, it empowers marketers to evaluate the socio-economic and demographic characteristics of local neighbourhoods.
- Developed from a wide variety of geodemographic variables, including:
- Adult & Child Age
- Household Income
- Building Density & Size
- Housing Type & Tenure
- Population Density
- Family Composition & Household Size
- Employment Status & Industry Sector
- Qualifications
- Proven advanced modelling techniques were used to locate and define a manageable number of community clusters: 30 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Finland Group Code & Description | % Households | |
|---|---|---|
1 | Affluent Family Neighbourhoods | 11.1% |
2 | Wealthy Neighbourhoods Nearing Retirement | 10.4% |
3 | Wealthy Family Neighbourhoods | 6.6% |
4 | Comfortable Flat Dwelling Households | 10.7% |
5 | Comfortable Rural Communities | 13.6% |
6 | Less Affluent Mixed Households | 17.8% |
7 | Poorer Retired Neighbourhoods | 19.2% |
8 | Poorer Single Neighbourhoods | 9.7% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Finland can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.