CAMEO Finland Analysis works alongside CAMEO Finland providing powerful indicators to further classify and segment the Finnish population based on their geodemographics and socio-economics.
Built at 250 Metre Grid Area level using the latest Government Registers.
Provides additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation:
Variable
Description
Presence of children
Low score shows an area containing very few children and a higher score shows an increasing presence of children
Presence of adults aged over 55
Low score shows an area containing few people aged over 55 and a higher score shows an increasing presence of people aged over 55
Household income
Low score shows an area containing households with low income (20 000 – 25 999 EUR) and a higher score shows an increasing level of household income
The continuous scores are ideal for applications such as building statistical models and target selections and are normally distributed with an average of zero.
Factor scores are also available grouped in to ten equal 10% deciles where the lowest factor score equates to decile 1, increasing up to the highest score falling in decile 10.
