One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO France
- A unique geodemographic classification system for understanding and targeting the French consumer mass market.
- Developed using the latest French Census, CAMEO France has been built at llot level.
- Created from a wide variety of data variables, including:
- Child and Adult Age
- Family Composition
- Household Size
- Employment Status and Type
- Industry Sector
- Qualifications
- Car Ownership
- Housing Tenure and Type
- House Size and Amenities
- In-migration
- Modern modelling techniques were used to locate and define a manageable number of marketing clusters: 45 neighbourhood types organised into 9 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO France Group Code & Description | % Households | |
|---|---|---|
1 | Young and Affluent Neighbourhoods | 4.89% |
2 | Wealthy Neighbourhoods Nearing Retirement | 3.47% |
3 | Well Off White Collar Neighbourhoods | 11.18% |
4 | Comfortable Mixed Neighbourhoods | 15.91% |
5 | Comfortable Homeowning Families | 12.56% |
6 | Less Affluent Retired Households | 5.62% |
7 | Less Affluent Rural Communities | 17.82% |
8 | Less Affluent Family Neighbourhoods | 19.13% |
9 | Poorer Homeowning Households | 9.42% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO France can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.