One Park Lane, Leeds, LS3 1EP
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
CAMEO Hungary
- Presents a highly discriminative geodemographic classification system for profiling, segmenting and targeting the Hungarian consumer market.
- Built using the latest Hungarian Census at Settlement level.
- Developed from a range of data variables, including:
- Adult & Child Age
- Family Composition
- Employment Status
- Employment Type
- Industry Sector
- Non-Hungarian Households
- Educational Attainment
- Level of Commuting
- Households in Building
- House Size
- Number of Rooms
- House Age
- Household Amenities
- Population Density
- Urbanisation
- Modern modelling techniques were used to locate and define a manageable number of community clusters: 32 neighbourhood types organised into 8 main groups.
- These clusters have been tested and proved to be:
- Homogenous in their make-up
- Present in enough numbers to be of practical use
- Not biased towards specific geographic regions
CAMEO Hungary Group Code & Description | % Households | |
|---|---|---|
1 | Professional Affluent Neighbourhoods | 12.43% |
2 | Wealthy Family Neighbourhoods | 15.16% |
3 | Wealthy Mixed Communities | 13.61% |
4 | Comfortable Family Neighbourhoods | 21.12% |
5 | Less Affluent Mixed Areas | 13.85% |
6 | Less Affluent Family Neighbourhoods | 10.43% |
7 | Poorer Neighbourhoods Nearing & Enjoying Retirement | 4.47% |
8 | Poorer Rural Communities | 8.94% |
- A quick reference table is available which summarises the key demographic and socio-economic characteristics of each group and category.
- CAMEO Hungary can be used to:
1) Enhance & segment consumer databases
2) Understand your customers & responders through profiling
3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & leaflet drops
4) Perform catchment area & site location analysis
5) Screen mailing, telecanvassing or door-to-door lists
6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
7) Perform advanced statistical analysis & modelling - CAMEO Online is our delivery tool for the global CAMEO classifications. This web based tool enables users to easily append CAMEO codes to their data, obtain a CAMEO profile and cleanse your international data records.