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CAMEO IAN

A unique predictor of the likely age of the population at large providing a robust and reliable individual indicator.

Uses a person's forename to predict their likely age - based on the historical frequency of name usage.


Reflects historical changes in name usage and provides users with easy access to variations.


Built using different forenames from the Electoral Roll and 11 million dates of birth from the Data Exchange universe.


Probabilities of age by name for over 16,000 forenames have been established.


Predictions banded into seven relevant and significantly different age bands:

CAMEO Ian Age Range

Regions

• Age predictions for each forename are also broken down by 13 areas to highlight regional differences in age.

CAMEO Ian Applications

Use to determine the age profile of any database where age information is unknown.


• Use to analyse existing customers and prospect for more of them.
  
  
• Use independently to target individuals by age for direct marketing activity.
  
  
• Use to refine any combination of other targeting systems.
  
  
• Use to screen out certain age bands in direct marketing activity.
  
  
• Use to perform advanced statistical analysis and modelling.
  
  
• Purchase as a forename directory.