About us     Vacancies     Contact us     News     Events     A to Z     Sitemap
   


CAMEO International

CAMEO International


  • As organisations enter the global marketplace with a global product offering, many are looking to integrate their marketing campaigns across the markets in which they operate.

  • CAMEO International is a classification system in its own right, which enables users to consistently segment, analyse and target the global consumer universe across national borders on the basis of two key factors: Lifestage and Affluence.

  • The classification is transferable enabling users to enter new overseas markets by locating and targeting 'look-a-like' consumers in any other country.

  • CAMEO International is grouped into 5 Affluence Types and then further divided into 25 categories defining their Lifestage.

  • This unique 2-digit code is built into all our International classifications, including the UK, enabling similar neighbourhood types to be identified across different countries.

CAMEO International Category Code

CAMEO International
Category Description

1
Wealthy Households
11
Pre-Family Couples & Singles
12
Young Couples With Children
13
Families With School Age Children
14
Older Families & Mature Couples
15
Elders In Retirement
2
Prosperous Households
21
Pre-Family Couples & Singles
22
Young Couples With Children
23
Families With School Age Children
24
Older Families & Mature Couples
25
Elders In Retirement
3
Comfortable Households
31
Pre-Family Couples & Singles
32
Young Couples With Children
33
Families With School Age Children
34
Older Families & Mature Couples
35
Elders In Retirement
4
Less Affluent Households
41
Pre-Family Couples & Singles
42
Young Couples With Children
43
Families With School Age Children
44
Older Families & Mature Couples
45
Elders In Retirement
5
Poorer Households
51
Pre-Family Couples & Singles
52
Young Couples With Children
53
Families With School Age Children
54
Older Families & Mature Couples
55
Elders In Retirement
  • This allows users to understand one market, (e.g. the UK) and then match this profile via the International Code to new markets.

  • CAMEO International provides marketers a target market of circa a billion individuals - a total that is growing every day!Directories can be used for a variety of purposes including:

    • Data Tagging
    • Customer profiling
    • Targeted selections
    • Area Ranking