Tel: +44(0) 113 242 4747
Fax: +44(0) 113 242 4646
webenquiry@eurodirect.co.uk
EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem
UK & International Consumer Targeting
Whether you are targeting consumers in an individual country or working on an integrated international marketing campaign, our CAMEO Classification systems and MICROVISION Marketing GIS Software can help.
1) CAMEO International - The First 'Joined-up' Global Marketing System
"The evidence is clear - although each national consumer market possesses a number of unique features, contemporary marketing approaches are now able to take advantage of the fact that these are increasingly outweighed by proven similarities."
- EDM Global Research, 2003
CAMEO International is a brand new geodemographic classification which consistently classifies all the key global markets using the same characteristics: lifestage and affluence. This classification is designed for large multi-national organisations who want to look at their market as one global market rather than individual national markets. It enables them to understand consumer profiles in one country, and translate them with ease to identify prospects with a similar profile in different countries. That means that if, for example, you're selling prestigious cars and you've got a customer base in the UK and want to extend your business operations throughout Europe, or even as far as the Americas, Asia or Australasia, you can do so quite easily. Buyers of prestigious cars will be similar in terms of their affluence and lifestage in any country so by profiling your UK customers with CAMEO International you can identify with ease the key segments you need to target in other countries.
In addition to helping users to target new markets where they have no current customer data to profile against, it also enables companies to integrate their direct marketing across borders and create probably for the first time a global DM strategy. These CAMEO systems are already being used by 3 of the world's top 5 multi-national companies to help them maintain their leading edge.
The codes can be appended to customer or prospect databases, or used as an integral component within the award-winning MICROVISION software, supplying a powerful and highly discriminative tool for customer analysis, profiling and modelling.
CAMEO International provides marketers a target market of over 2 billion individuals - a total that is growing daily. The directories can be used for a variety of DM activities, including:
- Data tagging to add value to your customer database
- Customer Profiling to understand your customer
- Targeting Selections for direct mail, telemarketing or door-to-door canvassing
- Area Ranking for unaddressed mail
2) Country Specific CAMEO Classifications - Improving Your Global Prospects
For organisations looking to target different nations as individual markets, our global suite of CAMEO Classifications provide the key. Built using a wide variety of country-specific datasets from national Census's through to Government Registers, each classification provides a unique insight into the geodemographic and socio-economic profile of that country's population.
With systems now available covering Western Europe, the Americas, Australasia, along with key Asian markets, EuroDirect are now able to provide international marketers with the means to accurately identify and target profitable consumer segments and use this knowledge to execute effective global campaigns. Built through probably the biggest research and development programme seen to date in the DM Industry, EuroDirect are currently able to provide CAMEO Classifications for the following countries:
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| CAMEO Australia | CAMEO Austria | |
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| CAMEO Brazil | CAMEO Canada | CAMEO Czech Republic |
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| CAMEO Denmark | CAMEO Estonia | |
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| CAMEO Germany | ||
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| CAMEO Italy | ||
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| CAMEO Portugal | ||
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More countries are constantly in development. So if there's a country not listed that you are interested in, then please do not hesitate to contact us.
A suite of Analysis Factors work alongside the Global CAMEO Classifications, providing additional variables which can be appended to your customer or prospect database for advanced modelling and segmentation.
3) International Consumer Data
EuroDirect are uniquely positioned to supply name and address data in all the CAMEO Countries via a well developed network of reputable international data partnerships. This enables EuroDirect to provide fully data-protection compliant data for all major markets including Europe, the Americas, Australasia and Asia at highly competitive prices.
4) Country Specific MICROVISION International Marketing GIS Software
EuroDirect's CAMEO Classifications and CAMEO International classifications have been integrated into their award winning MICROVISION platform - a powerful and easy-to-use Marketing GIS designed for consumer targeting, strategic planning, market analysis and territory management.
Available for all the countries described above, MICROVISION provides an analytical tool through which users can translate and consolidate their DM strategies across every continent in the world. The system offers outstanding mapping capability, a comprehensive reporting function, and a range of industry-standard tools that include data profiling, area ranking and 'potential' analysis.
Easy Access to a Host of Global Opportunities
Bureau Service:
EuroDirect have established an international bureau service dedicated to appending CAMEO Classification and CAMEO International codes to customer and prospect databases for customer segmentation, profiling or targeting. They also provide a wide range of analysis and mapping services.
Classification Licensing:
These powerful segmentation systems are also available under license and are delivered as directories at various geographical levels e.g. postcode in the UK, census tract in the Netherlands, census block groups in the US. These directories can be used to segment, code and profile customer files for analysing the characteristics of customers and responders. By appending them to your database they can be used to develop targeted selections for direct mail, telemarketing and canvassing campaigns.
Software Licensing:
Our MICROVISION Marketing GIS software is also available on license for users wishing to perform their own analysis in-house.
To find out more about how you can benefit from the targeting power of EuroDirect's International Consumer Targeting Solutions, telephone our International Client Services team on +44 (113) 242 4747 or e-mail international@eurodirect.co.uk