EuroDirect is part of the Callcredit Information Group alongside GMAP Consulting, Callcredit, Legatio, DecisionMetrics & Broadsystem

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CAMEO Investor

A unique postcode classification for assessing the wealth and financial sophistication of british consumers.

• The only classification developed solely from Shareholder Data - enables you to identify investment activity as the key factor that discriminates your file.
  
  
• Built from over 13 million actual and up-to-date FT Top 500 Shareholder Registers (sourced from EuroDirect’s UK Investors).
  
  
• Vital to a range of customer recruitment strategies aimed at highly affluent consumers.
  
  
• Provides sound and reliable data at a micro-level for profiling and segmenting existing customers and targeting more prospects.
  
  
• Investor characteristics provide a definitive and discriminative indicator of prosperity and disposable income. CAMEO Investor scores every postcode in the UK using two significant variables:
  
  
• The number of Investors found within a postcode
• The value of Shareholdings within a postcode
  
  
• CAMEO Investor provides seven 7 groups and 42 categories for further differentiation delivering an indication of the dominant geodemographic and socio-economic characteristics of each group.

Category Overview - CAMEO Investor

• The CAMEO Investor Index scores the UK postcodes from 1 to 999 calculated from the proportion of Investors relative to the UK average.
  
  
• CAMEO Investor can be used to:
  
  1) Enhance & segment consumer databases
  2) Understand your customers & responders through profiling
  3) Locate more prospects by finding look-a-likes using targeted direct mail, telecanvassing, door-to-door canvassing & Leaflet Drops
  4) Perform catchment area & site location analysis
  5) Screen mailing, telecanvassing or door-to-door lists
  6) Understand market potential and use in strategic planning, setting sales targets and evaluating site performance
  7) Perform advanced statistical analysis & modelling
  
  
• Use to enhance targeting selections from geodemographic systems such as CAMEO UK, Income, Financial, Property, Unemployment or CAMEO Lifestyle or use alone.